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Care International
This is an AR filter I made for Care Internationals 'International Women's Day' campaign. I was briefed by the agency M&C Saatchi to create the filter and the turn around was very fast. I have made a number of face filters for social media using the software Spark AR and it's something I really enjoy doing. They always perform well on socials and are a great way to get audience to engage with the subject matter.
This was their pre-existing campaign image that was to be used for the basis of the filter.
This is a behind the scenes shot of me creating the filter using the software Spark AR.
In these screenshots you can see that the campaign was a success and Care International gained a huge uptake in organic engagement during their campaign.
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